Intelligems A/B Testing Services — ConversionXperts

Increase conversions, maximize average order value, and grow revenue with data-backed decisions.

Stop Guessing. Start Growing. Let Data Drive Every Decision.

Your Shopify store is generating thousands of visits every month — but are you converting them at their highest potential? Most ecommerce brands rely on gut instinct when making decisions about pricing, design, offers, and shipping. The result? Missed revenue, eroded margins, and strategies built on assumptions rather than evidence.
At ConversionXperts, we deploy Intelligems — the most powerful A/B testing platform built specifically for Shopify — to replace guesswork with certainty. We design, manage, and analyze experiments that reveal exactly what resonates with your customers, and what doesn't. Every test we run is a step closer to a more profitable store.

What Is Intelligems — and Why Does It Matter?

Intelligems is a Shopify-native experimentation platform purpose-built for ecommerce brands that want to make smarter, data-driven decisions across pricing, content, shipping, and offers. Unlike general-purpose testing tools, Intelligems is engineered to measure the metrics that matter most for Shopify merchants: conversion rate, average order value (AOV), profit per visitor, and contribution margin.
When paired with ConversionXperts' strategic expertise, Intelligems becomes a growth engine — enabling your brand to test hypotheses at scale, validate winners with statistical confidence, and roll out high-performing experiences to all visitors with a single click.

What's our Clients Say

What We Test With Intelligems

Price Testing

Pricing is the single biggest lever for profitability — yet most brands set prices and never revisit them. With Intelligems, we A/B test your product prices in real time, splitting traffic between different price points to identify where your customers' perception of value and your margin targets perfectly intersect. We go beyond simple price changes: we test the interplay between product prices and shipping thresholds, bundle pricing, and tiered offers to find the combination that maximizes both conversions and profit.

Shipping Rate & Threshold Testing

Free shipping thresholds are one of the most misunderstood levers in ecommerce. Set them too low and you eat into margins; set them too high and carts get abandoned. We design and run multi-group shipping experiments — testing different rate structures, free shipping triggers, flat-rate options, and minimum order thresholds — to find the shipping strategy that drives the highest profit per visitor for your store.

Content & UX Testing

From hero imagery and landing page headlines to product descriptions and calls-to-action, the words and visuals on your store have a profound impact on buying behavior. We use Intelligems' powerful content testing suite to A/B test themes, page templates, on-site copy, imagery, UX layouts, and redirects. Whether it's a full Shopify theme test or a targeted onsite edit using the visual editor, we ensure every change is measured against what actually converts — not just what looks good.

Offer & Discount Testing

Not all promotions are created equal. A 10% discount might feel generous, but does it actually drive incremental profit — or just erode your margins for customers who would have bought anyway? We use Intelligems to test welcome offers, bundle deals, gift-with-purchase promotions, and personalized discount campaigns. You'll know with confidence which offers generate real lift and which ones are simply costing you money.

Landing Page & Full-Funnel Testing

We set up split URL tests that route different visitor segments to distinct landing page versions — allowing you to test layout, messaging, offers, and CTAs across your entire acquisition funnel. Combined with UTM targeting, this enables true full-funnel experimentation: from the ad click all the way through to the order in Shopify. We measure CAC, conversion rate, AOV, and profit per visitor across every variation.

Personalization & Segmentation

Not every customer is the same — so why show them the same experience? Intelligems' segmentation capabilities let us build personalized experiences for different customer segments: new vs. returning visitors, high-intent vs. browsers, traffic from specific channels or campaigns. ConversionXperts designs targeted experiments and personalization strategies that increase relevance and drive better outcomes for each audience.

Our Process: How ConversionXperts Runs Intelligems Experiments

1. Discovery & Hypothesis Building We start by auditing your store's analytics, heatmaps, session recordings, and customer data to identify the highest-opportunity areas for experimentation. Every test we run is grounded in a clear hypothesis backed by behavioral data — not assumptions.
2. Test Design & Technical Setup Our team handles all technical configuration within Intelligems: from setting up test groups and defining traffic splits to configuring page targeting, QA-ing the implementation, and ensuring zero impact on site speed or SEO. We support all test types — onsite edits, redirect tests, theme tests, template tests, and custom API-based experiments.
3. Live Monitoring & Data Quality Assurance Once a test is live, we monitor it continuously for data quality, statistical integrity, and technical accuracy. We ensure your test reaches statistical significance before drawing any conclusions — protecting you from premature decisions based on noise.
4. Analysis & Actionable Insights When a test concludes, we go beyond surface-level reporting. We deliver a thorough analysis across 100+ metrics — covering conversion rate, revenue per visitor, profit per visitor, AOV, and segment-level performance. You get clear, jargon-free recommendations with the data to back them up.
5. Rollout & Iteration Winning variants don't sit in a spreadsheet — they get deployed. We manage the rollout of winning experiences, and we immediately begin planning the next round of tests to keep the optimization flywheel spinning.

Why ConversionXperts + Intelligems?

Running Intelligems without a strategy is like owning a race car without a driver. The platform is powerful, but the results come from how you use it. Here's what sets ConversionXperts apart:
Deep Shopify Expertise — We understand the nuances of Shopify's architecture, including Shopify Plus checkout customization, theme structures, and platform limitations that affect test design.
Profit-First Thinking — We don't optimize for vanity metrics. Every experiment is designed to move the needle on profit per visitor and contribution margin — the numbers that determine whether your business grows sustainably.
End-to-End Management — From hypothesis to rollout, we own the entire experimentation process. You get the insights and the results without the operational overhead.
Statistical Rigor W— We follow best practices in experiment design and never call a test early. Our analysis is honest, thorough, and built to give you real confidence in your decisions.
Seamless Integration — Already using Intelligems? We plug straight into your existing setup. New to it? We handle onboarding, configuration, and training from day one.

Who This Is For

Our Intelligems A/B testing service is built for Shopify and Shopify Plus brands that:

Why Choose Our Intelligems Price Testing Services

We bring specialized expertise in Shopify price testing and revenue optimization. Our team helps you design, implement, and analyze pricing experiments that drive measurable results.
We focus on actionable insights, continuous optimization, and maximizing your store’s potential. With our support, every pricing change is strategic, data-driven, and designed to grow your business.

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