Legal
The terms that apply when you use conversionxperts.com, request a free CRO audit, or hire ConversionXperts for CRO services.
Effective date: June 17, 2026
These Terms and Conditions (“Terms”) govern your use of conversionxperts.com (the “Website”) and any services provided by ConversionXperts LLC (“ConversionXperts”, “we”, “us” or “our”).
By using the Website, requesting a free audit, or engaging our services, you agree to these Terms. If you are accepting on behalf of a company, you confirm you have authority to bind it. If you do not agree, please do not use the Website or our services.
Where we sign a proposal, statement of work or service agreement with you (a “Proposal”), that Proposal and these Terms together form our agreement. If they conflict, the Proposal wins.
ConversionXperts is a conversion rate optimization agency operated by ConversionXperts LLC, a Wyoming limited liability company. Our services are intended for businesses, not consumers.
You may use the Website for lawful purposes only. You agree not to:
We may suspend access for anyone who breaches these rules.
Free CRO audit. A free audit is a limited, high-level review based on the information you provide and publicly accessible pages. It is offered at our discretion, subject to availability, and we may decline any request. Free audits create no obligation for either party and no client relationship until a Proposal is agreed.
Free tools. Calculators and other tools on the Website, such as the conversion rate calculator, are provided for general estimates only. Results depend on the numbers you enter. Do not rely on them as financial or business advice.
Content. Blog posts, guides and benchmarks are general information. They are accurate to the best of our knowledge when published, but may become outdated.
We provide CRO services, which may include conversion audits, user behavior analysis, A/B and multivariate testing, landing page and ecommerce optimization, conversion copywriting, page speed work, and analytics and tracking setup.
The scope, deliverables, timeline and fees for each engagement are set out in its Proposal. Work outside that scope is quoted separately. Timelines depend on you providing access, information and approvals on time.
For ongoing CRO engagements of at least 90 days, if your primary conversion rate does not improve within the first 90 days, we will continue working on your account at no additional fee until it does, for up to a further 90 days.
The guarantee applies only when
The guarantee is our only obligation if results are not achieved. It does not include refunds of fees paid, and it does not cover free audits or one-off projects.
Conversion results depend on factors outside our control, including your traffic, product, pricing, competition, seasonality and how changes are implemented. Apart from section 7, we do not promise any specific increase in conversion rate, revenue or leads.
Case studies and figures on the Website show past results for specific clients and are not a prediction of yours.
You agree to:
We use the access you give us only for the agreed work and will follow reasonable security instructions. You may revoke access at any time; we recommend doing so when an engagement ends.
A/B tests are experiments. A test variation can temporarily perform worse than your original, and a losing test is a normal, useful result. We monitor tests and will stop a variation that performs significantly worse, but we are not liable for lost sales or leads during a properly run test you approved.
Your materials. You keep all rights to content, data, trademarks and materials you provide.
Deliverables. Once you have paid in full, you own the final deliverables created specifically for you, such as audit reports, test designs, copy and page changes.
Our know-how. We keep ownership of our pre-existing methods, frameworks, templates, checklists and general know-how, including anything we improve while working with you. You receive a non-exclusive licence to use any of these that are built into your deliverables, for your own business.
Portfolio. We will only name you, show your logo or publish results as a case study with your written permission. We may describe our work in anonymized form.
Website content. All text, graphics, logos and code on the Website belong to ConversionXperts or its licensors and may not be reused without permission.
Each party will keep the other’s non-public business information confidential, and use it only to perform or receive the services. This does not apply to information that is public, already known to the receiving party, independently developed, or required to be disclosed by law. These duties continue for 3 years after the engagement ends.
Our Privacy Policy explains how we handle personal information. When we access your customers’ personal data during an engagement, we act as your processor or service provider, and we will sign a Data Processing Agreement on request.
Our work often relies on third-party tools such as Google Analytics, Google Tag Manager, Shopify, WordPress, VWO, Convert, Hotjar and Microsoft Clarity. Those tools are governed by their own terms. We are not responsible for their outages, pricing changes, data loss or policy changes.
If you hired us through a freelance marketplace such as Upwork, that engagement is governed by the marketplace’s terms, including its payment and dispute rules. These Terms apply to that engagement only where they are consistent with the marketplace’s terms.
To the fullest extent permitted by law:
Nothing in these Terms limits liability that cannot legally be limited, such as liability for fraud.
You agree to indemnify us against third-party claims arising from content or materials you provided, your breach of these Terms, or your violation of any law. We agree to indemnify you against third-party claims that our original deliverables infringe someone else’s intellectual property.
Either party may end an ongoing engagement with 14 days’ written notice, unless the Proposal says otherwise. Either party may end it immediately if the other materially breaches these Terms and does not fix the breach within 7 days of notice.
On termination, you pay for work performed up to the end date, and we deliver work completed to that date once paid. Sections 6, 11, 12, 16, 17 and 19 survive termination.
These Terms are governed by the laws of the State of Wyoming, USA, without regard to conflict-of-law rules. Before starting any formal proceedings, both parties will try to resolve a dispute in good faith for 30 days.
If that fails, the dispute will be heard in the state or federal courts located in Wyoming, and both parties consent to their jurisdiction.
We are not liable for delays caused by events beyond our reasonable control. If any part of these Terms is unenforceable, the rest remains in effect. Failing to enforce a right is not a waiver of it. You may not assign these Terms without our written consent. These Terms and any Proposal are the entire agreement between us on their subject.
We may update these Terms from time to time and will post the new version here with a new effective date. Changes do not affect a signed Proposal during its current term unless both parties agree.
ConversionXperts LLC
Email: info@conversionxperts.com
