There is no hard minimum, but statistical significance requires adequate sample sizes. Pages that receive fewer than five to ten thousand unique visitors per month will require long test durations — often several months — to produce reliable conclusions on most types of changes. For lower-traffic sites, we focus testing on the highest-traffic pages and on changes with larger expected effect sizes, which require smaller samples to reach significance. We will be direct with you during scoping if your traffic level creates constraints on what a testing program can realistically achieve within a given timeframe.
The research and diagnosis phase typically takes two to three weeks, depending on the complexity of your funnel and the state of your existing analytics. The first tests are usually in QA within a week after the research phase concludes and live shortly after. We do not skip or abbreviate the research phase — it is where the quality of the entire program is established.
Convert Experiences supports parallel testing across multiple pages and funnel areas simultaneously, with collision prevention logic to manage audience overlap. The number of concurrent tests we run depends on your traffic volume — running too many tests simultaneously can dilute the sample size available to each test and extend the time required to reach significance. We balance test velocity against statistical requirements as part of the ongoing program management.
We deploy it immediately using Convert’s Deploy feature, which pushes the winning variant to 100% of your audience within the platform while your development team schedules the permanent implementation. You capture the conversion benefit right away rather than waiting for a development sprint.
Every result is documented and analyzed for the behavioral insight it contains. A losing test tells you that a specific type of change did not resonate with your audience under current conditions — that is valuable data. An inconclusive test often signals that the tested element has lower impact than anticipated, which redirects attention to higher-leverage opportunities. Neither outcome is wasted.
No. We handle all technical implementation. You need to be able to collaborate on business goals, approve test designs, and participate in results discussions. Technical involvement on your side is welcome but not required.
Yes. Convert integrates with all major analytics platforms and your existing data will continue flowing through your current setup. Test variation data is layered into your existing analytics without requiring a separate parallel reporting infrastructure.
Yes. Google Optimize was discontinued in September 2023. Convert Experiences is among the most widely recommended replacements by CRO professionals, offering a more complete feature set — including multivariate testing, server-side experimentation, advanced audience targeting, and dedicated human support — that Google Optimize did not provide.
You do. All experiment results, reports, goal configurations, audience definitions, and project settings belong to you and can be exported at any time in CSV, PDF, or JSON format. You are never dependent on continuing to work with us to access your historical data.