CRO Audit & Strategy

Our CRO Audit & Strategy service gives you a complete, data backed picture of exactly where and why your website is losing conversions and a clear, prioritized plan to fix it.

Turn Your Existing Traffic Into Revenue Without Spending More on Ads

Most websites are leaking conversions every single day. Visitors land, browse, and leave without buying, booking, or signing up. The problem is rarely your traffic. It is your conversion experience.

Our CRO Audit & Strategy service gives you a complete, data backed picture of exactly where and why your website is losing conversions and a clear, prioritised plan to fix it.

What Is a CRO Audit

A Conversion Rate Optimisation audit is a thorough, honest look at your website through the eyes of your actual users. It combines what the numbers tell us with what real visitor behaviour reveals to find every point where potential customers are slipping away.

Think of it less like a technical report and more like bringing in a trusted expert who walks through your entire site, flags everything that is quietly costing you money, and tells you exactly what to do about it in plain language.

Unlike guesswork redesigns or blanket best practice checklists, everything in this audit is grounded in your real data, your real users, and your real revenue gaps.

What Is Included

GA4 Analytics Audit

We go deep into your Google Analytics 4 account and verify that your tracking is actually accurate, because most setups have gaps that quietly distort your data. From there we map out your funnels, find where users are falling off, and identify which pages are doing the most damage to your conversion rate. No assumptions, only what your data genuinely tells us.

Hotjar Behavioural Analysis

Numbers tell you what is happening. Hotjar tells you why. We review session recordings of real users moving through your site and pay close attention to the moments where people hesitate, scroll back and forth, or simply give up and leave. These are the insights that analytics dashboards will never surface on their own.

Heatmap Review

We analyse scroll maps, click maps, and movement maps across your most important pages. This shows us whether your calls to action are actually being seen, whether people are reading what you need them to read, and whether your layout is guiding users toward a decision or quietly pushing them away from one.

90 Day CRO Roadmap

Every finding gets translated into a clear, prioritised action plan. We organise everything across three 30 day sprints so you always know what to work on first and why. Quick wins go at the front. Bigger tests and structural improvements follow. Nothing is vague and nothing is buried in a 60 page document you will never open again.

What You Will Receive

At the end of the audit you get a complete set of deliverables that your team can actually use:

A full GA4 audit report covering funnel performance, tracking gaps, and key drop off points. A Hotjar behavioural summary with annotated observations from real session recordings. A heatmap analysis covering all priority pages with clear visual callouts. A prioritised list of conversion issues ranked by the revenue impact each one is likely to have. Your 90 day CRO roadmap broken into three actionable sprint phases. A/B test recommendations with documented hypotheses so your team knows exactly what to test and what outcome to look for. A quick win checklist your developers can start acting on immediately. And a clean executive summary you can share with stakeholders or clients without needing to walk them through every detail yourself.

Who This Is For

This service is built for businesses that already have traffic but are not making the most of it. It works best for ecommerce brands losing revenue at product pages and checkout, SaaS companies watching trial sign ups abandon before they ever convert, lead generation businesses with forms that visitors start but never finish, digital agencies delivering CRO programmes for their own clients, and marketing teams who want solid evidence before committing to a redesign or a major campaign push.

Trusted by Top Digital Agencies

The audit methodology behind this service is used by leading digital agencies as the backbone of their own client conversion programmes. It has been refined across hundreds of audits spanning ecommerce, SaaS, financial services, and B2B lead generation.

That means when you engage with us, you are not getting a generic framework. You are getting a process that has been stress tested at scale and shaped by patterns across industries that most in house teams simply never get exposure to.

When agencies need a rigorous and repeatable CRO audit process, this is the one they reach for.

Why Audit Before You Test

A lot of businesses jump straight into A/B testing without first understanding what to test or why. The result is usually a string of inconclusive experiments, frustrated developers, and an optimisation programme that quietly dies after a few months.

A proper CRO audit changes that dynamic completely. By identifying the real causes of conversion loss rather than just the surface symptoms, it makes sure every test you run is built on a validated hypothesis backed by actual evidence. The 90 day roadmap gives your programme structure, momentum, and something concrete to measure progress against.

Frequently Asked Questions

How long does the audit take?

A full audit and roadmap is typically delivered within 10 to 14 business days depending on the size and complexity of your website.

Do I need Hotjar already set up?

Ideally yes, with at least two to four weeks of recorded data already collected. If that is not the case, we will advise on a quick setup and work with your existing GA4 data in the meantime.

Is GA4 required?

Yes. GA4 is essential for the quantitative layer of the audit. If you are still running Universal Analytics, we include a GA4 migration review as part of the engagement.

Will you implement the changes as well?

The audit and roadmap are the strategy deliverable. Implementation support and ongoing A/B test management are available as a separate service if you need that too.

Can agencies white label this?

Yes. We work with agencies on white label CRO audit engagements. Get in touch and we can talk through how that works.

Ready to Find Out What Your Website Is Really Costing You?

Every week without a CRO audit is another week of traffic that could have converted but did not. Even a modest lift in conversion rate applied to your existing visitor volume pays for the audit many times over.